Tecnología, tendencias y curiosidades del siglo XXI

SOLOMO, mi intervención en Tapas & Tweets

El pasado día 29 de Noviembre tuve la oportunidad de participar en una mesa redonda junto a Fátima Ramirez, Fermín Gallardo y Pablo López para hablar sobre SOLOMO en el evento Tapas & Tweets organizado por Wallnuters. Fue una magnífica experiencia dar mi punto de vista y debatir sobre SOLOMO, exponiendo alguno de los resultados de nuestras campañas llevadas a cabo con el servicio do it social.

solomo

solomo

De mi exposición inicial lo más sonado en Twitter fue la importancia de la monitorización en las campañas tipo SOLOMO, añadir una segunda MO a la palabra puesto que estoy convencido que lo más interesante de este tipo de acciones es la capacidad de control de los resultados de la misma. El conocer cuánta gente ha leido tu anuncio o ha consumido tu producto o ha asistido a un evento gracias a la campaña realizada.

Aquí os dejo el vídeo de mi intervención,

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